case study

Every year in America parents spend $50B a year on their children’s rec sports, yet 80% will never play again after they graduate High School.

The NFL, the most profitable league in America only grossed $18B its most profitable year in 2022. So if this is such a market opportunity why hasn’t it been solved yet?

It’s not easy……

Understand why 85% of high school athletes never compete in team sports again and build a solution that allows more adults to compete

The strategy began with gaining a deep understanding of, “Why 80% of teens don’t carry sports into their adult lives”. Once this User Research was achieved, after months of interviews, observational research, and third party data, I was able to develop the foundations for a never before seen solution to the problem.  

The User Experience and Design work resulted in a software application called The Recess App, that allows you to schedule any game or event with your busiest friends within a few clicks and a few hours. Against another team that matches your select skill level and availability.  The App has garnered partners like YMCA Denver and others and is weeks away from launch! 

App Showcase

See Recess’s unique approach to scheduling team sports.

App Showcase

See Recess’ unique approach to keeping score without an organizer and how you can schedule a match as a substitute.

Marketing Challenge

Create engaging social media advertisements to gain signups and investors for the app. All of the ads are under 15 seconds and the scripts we’re written, performed, edited and produced by me. I learned early on that User Experience starts with strategically marketing how the product is introduced to Users.